2020 has been a trying but triumphant year for many motorcycle manufacturers. After enduring the initial lockdowns from COVID-19, brands have rebounded and customers have returned to showrooms in droves. As a result, the sales figures for the first quarter of 2021 looked very impressive in comparison. For example, Ducati reported a 33% increase during this period due to different circumstances.
However, the Bologna brand maintained this momentum in the second quarter of 2021. Compared to the first six months of 2020, Ducati has increased its sales by 43% this year. Even more telling, 2021 sales figures eclipsed 2019 by 9%, the last year untouched by the global pandemic.
Building on the company’s record in June 2021, during which Ducati sold 8,598 units worldwide, Borgo Panigale delivered 34,485 motorcycles to its customers during the first half of the year. The number of motorcycles still to be delivered by the brand is also the highest in its history, with a growth of 63% compared to the first six months of 2020 and an increase of 284% compared to 2019.
“The month of June was the best in the history of the company, confirming the positive trend started with the excellent second half of 2020 and with the significant growth of the first quarter of this 2021”, declared Francesco Milicia, vice- President of Ducati Global Sales.
“Despite the great complexity recorded in the supply and transport sector, with delays in deliveries and a scarcity of various raw materials, and the difficulties generated by the many blockages experienced during these first six months of 2021 in various parts of the world, Ducati has seen truly significant growth, exceeding pre-Covid values by almost 10%. The order portfolio is also excellent, demonstrating the fact that enthusiasts appreciate the 2021 range and that the Ducatisti family is growing more and more ”.
The brand’s new and revised models are also currently driving sales. The Multistrada V4 led the charge with the Nightshift and Icon Dark variants of the Ducati Scrambler up close and the Streetfighter V4 bringing up the rear. Ducati is also showing no signs of slowing down, with the new Monster, Diavel 1260 S “Black and Steel”, and Hypermotard SP recently joining the ranks.