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Premixed Jack and Coke is on sale


It’s a Jack and Coke with no bartender required.

Coca-Cola Co. announced on Monday that it is partnering with Brown-Forman Corp., the maker of Jack Daniel’s Tennessee Whiskey, to sell premixed cocktails. The canned Jack and Coke will be sold worldwide after launching in Mexico later this year. A sugar-free version will also be available.

“This relationship brings two classic American icons together to deliver a taste experience consumers love in a cohesive, convenient and portable way,” said Brown-Forman President and CEO Lawson Whiting.

The move comes amid strong global sales of ready-to-drink alcoholic blends, including hard seltzers like White Claw. Global consumption of ready-to-drink beverages jumped 26% in 2020 and 14% last year, according to IWSR Drinks Market Analysis, an alcohol market research firm. By way of comparison, global consumption of all alcohols increased by 3%.

Brown-Forman, based in Louisville, Ky., has been making ready-to-drink cocktails since 1994, when it launched fortified lemonade, cola and apple juice in Australia.

Atlanta-based Coca-Cola has been slower to add alcoholic beverages to its portfolio of 200 brands since selling a California winery it owned in the early 1980s.

Coke launched Lemon-Dou, its first ready-to-drink alcoholic beverage, in 2018 in Japan. More recently, he launched Topo Chico Hard Seltzer, Simply Spiked Lemonade and Fresca Mixed.

“We are experimenting and learning strategically in alcohol,” said Khalil Younes, president of emerging categories at Coke. “We are excited about the opportunities, but we also know it will take effort and patience.”