Porsche has taken over Fazua, a manufacturer of lightweight and compact drive systems for e-bikes. The takeover follows Porsche’s acquisition of a 20% stake in the German start-up. It’s also part of a campaign by Porsche to grow the e-bike business.
Fazua, based in Ottobrunn near Munich, is considered by Porsche to be a “pioneer in the development of lightweight and compact drive systems”. Indeed, the company was established in 2013 with the sole purpose of developing a lightweight e-bike drive. Today, Fazua employs over 100 people and says more than 40 brands rely on their technologies, including Bianchi, Cube, Pinarello and Focus.
“We have found in Fazua a strong partner with extensive experience in the bicycle industry,” says Lutz Meschke, Deputy Chairman of the Executive Board of Porsche AG and Member of the Executive Board for Finance and IT.
Their e-bike system integrates the motor inside the bottom bracket and also hides the battery inside the frame, making it slightly larger. In total, the disc weighs no more than 1.5 kilos, including the battery for a range of 50 km.
It remains to be seen exactly how Fazua will fit into the Porsche lineup. However, when Porsche took a 20% stake in Fazua last February, it also announced a strategic cooperation with Ponooc Investment. In today’s statement, Porsche added that it will now merge all e-bike businesses by creating two joint ventures with Ponooc Investment. The first joint venture will develop, manufacture and distribute a future generation of high-quality Porsche e-bikes. The second will focus on technology solutions for the growing micromobility market, hence the company.
Ponooc is the investment arm of Pon Holdings, one of the largest family businesses in the Netherlands. The Pon portfolio includes 15 bicycle brands, Gazelle, Cervélo, Focus, Kalkhoff, Cannondale, Schwinn and Caloi.
Regardless of the joint venture’s activities, Porsche says it will continue to work with longtime partner Rotwild on its current e-bike models. In March 2021, the company launched the Porsche eBike Sport and the eBike Cross. The sports car maker also owns a majority stake in Croatian e-bike brand Greyp.