Harley-Davidson’s ambitious turnaround plan is starting to pay off. The company has announced that it will introduce a new model in July 2021 which, on its own terms, will go from evolution to revolution. It’s not just marketing either.
Posting on its social media channels, the company posted a short video (embedded below) that shows the outline of a bike with what looks like a sporty figure. This is not an old-fashioned Route 66 cruiser; it is low and its dual exhaust system is mounted high near the saddle. In many ways, it reminds us of the âall-new custom modelâ introduced as a near-production concept in 2018, as Harley-Davidson scoured for ways to explore uncharted waters.
At the time, we assumed that the model (whose full name has yet to be released) would replace the well-established Sportster line of bikes; it looks like we were there. And, as we’ve reported, power will come from Harley-Davidson’s new 1,250cc water-cooled V-twin. This is where the slogan âFrom Evolution to Revolutionâ comes from: Passionate site Motorcycle news pointed out that the Sportster was powered by an engine called Evolution, while the twin inaugurated by Pan America is named Revolution Max. While technical details have yet to be released, the Revolution engine puts out 150 horsepower and 94 pound-feet of torque in Harley’s first adventure touring motorcycle.
Full details on Harley-Davidson’s next new model (including its name) will be announced at an online event scheduled for July 13. We expect to see the bike in US showrooms before the end of 2021. Importantly, the use of the Revolution Max engine should also allow Harley to replace the Sportster in its European lineup.