Home Motorcycle brands DAB Motors and Burberry launch a chic electric motorcycle

DAB Motors and Burberry launch a chic electric motorcycle


(Pocket-lint) – Luxury fashion brand Burberry has teamed up with DAB Motors to launch a limited-edition electric motorcycle, the DAB Concept-E RS Burberry edition.

The super limited series of just 20 bikes will feature premium Ohlins custom suspension and a Beringer brake system. The 10kW engine is the legal equivalent of a 125cc engine, meaning it can be used with basic training in many countries, including the UK.

The bike is available in two colors; metallic gray and midnight blue. They both feature leather seats and grips embossed with the TB monogram pattern, as well as a bold branding on the bodywork and rims.

It may seem like an unlikely pairing, but DAB and Burberry are focusing on exclusive luxury goods and both brands agree on sustainability.

“Luxury is about craftsmanship, something all luxury houses are proud of. DAB Motors creates a bespoke approach to its craft in the industry through a workshop approach to the product experience offering a very real consideration in design and construction. ” said Adrian Ward Rees, senior vice president of Burberry.

Simon Dabadie, CEO and Founder of DAB Motors said: “I created DAB Motors through a passionate vision of fashion and design, I wanted to present the motorcycle as a real fashionable device capable of generating desire and express an identity.

The bike will be on display in some of Burberry’s flagship stores, including London, Dubai, New York, Los Angeles and Tokyo. It is available for purchase from the DAB motors website for € 29,900 including tax.

Written by Luke Baker. Originally published on .