Simulation racing has become one of the fastest growing esports segments in the world. In fact, as quoted by eSportsInsider.com, “Some of the most prominent names in motorsport have competed in online races hosted by Formula 1, NASCAR or Indy car, which has led to growing fan engagement. in some cases these virtual racing series have received millions of views. ”This is great news for simulation racing related businesses such as ESE Entertainment Inc. (TSXV: ESE) (OTC: ENTEF), Kia Corp. (OTC: KIMTF), Porsche Automobile Holding (OTC: POAHY), Endor SA (OTC: ENDRF), and Logitech International (NASDAQ: LOGI).
In addition, “Take Formula 1, which drew a record 30 million viewers on TV and digital platforms during its Virtual Grand Prix series. As a result, the official F1 2019 title has seen spectacular growth in popularity on Twitch. The F1 Esports Series 2020 reached 11.4 million live views across all digital platforms, which is a 98% increase from 2019, ”added eSportsInsider.com.
Or, watch ESE Entertainment’s “Enter the Game”, which featured the new Kia Stinger GT.
This was the third major sim racing project for ESE, following the PKN Orlen (Orlen Stay & Play) and Porsche Poland (Porsche Sprint Challenge) esports events produced by ESE. Of the three ESE sim racing initiatives, Enter the Game was the largest campaign in terms of reach and media promotion for sim racing in Poland, ”as noted by ESE Entertainment.
ESE Entertainment Inc. (TSXV: ESE) (OTC: ENTEF) Won a Stevie Award for “Enter the Game”
ESE Entertainment Inc. has just announced that the company and its partners, Next Level and Webtalk, have won a Stevie Award for Automotive Marketing Campaign of the Year.
The Stevie Award went to ESE and its partners, Next Level and Webtalk, for KIA Motors’ ‘Enter the Game’ marketing campaign which incorporated the new KIA Stinger GT into the popular video game Asseto Corsa. The campaign included the creation and design of the new KIA Stinger GT in digital form for implementation in Asseto Corsa. In addition, ESE hosted an esports tournament for digital motorsports called “Enter the Game”.
“This award is the latest milestone that validates the effectiveness of our esports platform for major brands to achieve the strong purchasing power of the millennial population. Plus, it’s a direct reflection of our team’s capabilities and the hard work we put into every opportunity. We would like to thank our partners, Webtalk and Next Level, and KIA Motors for the opportunity to enable us to implement our vision for this campaign. Said Konrad Wasiela, CEO of ESE.
The Stevie® Awards were created in 2002 to honor and generate public recognition for the achievements and positive contributions of organizations and professionals around the world. In no time, the Stevie has become one of the world’s most coveted business awards. Stevie Award judges include many of the world’s most respected executives, entrepreneurs, innovators and business educators. There are eight Stevie Awards programs, each with its own purpose, category list, and schedule. Together, they receive over 12,000 nominations each year.
Other related developments in the markets include:
Kia Corp. “Became the main sponsor of the European League of Legends (LEC) championship in 2019. The brand must have appreciated its ‘test drive’, because this partnership was renewed for the seasons 2020 and 2021. In 2020, Kia became the official automotive partner of the South Korean esports team Thunder Predator and the North American organization Rogue for its LCS team. Additionally, Kia has become the main sponsor of League of Legends world champions DAMWON Gaming, ”as noted by eSportsInsider.com.
ESE Entertainment Inc. announced that it will continue its marketing partnership with the Polish Automobile and Motorcycle Federation and the Polish Official Digital Motorsport Championship to provide marketing services for the Porsche Esports Sprint Challenge Poland (PESCP). The Porsche Esports Sprint Challenge Poland will be organized by ESE, Ragnar Simulators and the Polish Automobile and Motorcycle Federation.
Fanatec (Endor SA), the leading brand of sim racing gear, has partnered with Japanese games studio Polyphony Digital. Together they are developing new Gran Turismo® licensed peripherals for racing simulations with advanced force feedback technology to reduce the difference between simulation racing and real motorsport. Fanatec was founded in 1997 and has introduced several important innovations in simulation racing over the years, including the integration of belt drive technology into flywheels for end customers, load cell technology for brake pedals, non-contact sensors for consumer pedals and the first direct drive. system for PlayStation ® 4th Partnerships with leading car manufacturers and world famous racing series have helped raise the level of awareness of simulation racing and make it an integral part of modern motorsport.
Logitech International announced the financial results for the first quarter of fiscal 2022. “We have started fiscal 2022 well, with first quarter sales up 58% in constant currencies and profits doubling year on year last, ”said Bracken Darrell, President and CEO of Logitech. . “Our core categories experienced double-digit growth. This performance demonstrates the strength of our capabilities, excellent operational execution and our ability to capitalize on long term trends, such as gaming, streaming and creation, hybrid work and video everywhere. “
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