Home Motorcycle brands b8ta & Business France launch unique brands of hardware startups in Dubai Mall flagship store

b8ta & Business France launch unique brands of hardware startups in Dubai Mall flagship store


United Arab Emirates: – from October 1st on December 31st, 2021, the b8ta lifestyle and tech concept store, a joint venture of the Chalhoub group, will host 8 French high-tech products in a dedicated corner of their Dubai Mall store. This exclusive showcase will highlight disruptive French brands in the fields of mobility, entertainment, artificial intelligence, health and education. This will be an opportunity for technology enthusiasts or beginners from all over the world to discover, test and buy the most innovative and cutting-edge products in the b8ta Dubai Mall store or via their online platform.

Organized for the first time in the Middle East, The French Tech Corner at b8ta is the result of a partnership between Business France (the national agency supporting the international development of the French economy) and the b8ta store, a distributor powered by software with stores in the Middle East, the United States and Japan.

Business France is happy and proud to join forces with b8ta, a retail pioneer, which recently set up in the Dubai Mall. b8ta offers local consumers the most innovative products, and it is with great pleasure that France will present very diverse start-ups to present their latest Tech products. The selected French Tech companies will benefit from the “booster effect” of Expo 2020 which will also open its doors on October 1st.st, with millions of visits expected within 6 months. “declared Frédéric Szabo, General Manager Business France Middle East.

B8ta’s Managing Director for the Middle East and Africa, Ramit Harisinghani commented “b8ta is delighted to partner with Business France to launch 8 innovative brands in the region. B8ta’s analysis and feedback opportunities combined with Business France’s complete ecosystem make it the ideal platform for French start-ups to launch a product in the Middle East. Brands can benefit from b8ta’s business model called retail-as-a-service, which helps them market, manage and measure offline experiences..

The UAE is by far the most dynamic country in terms of the region’s tech ecosystem, accounting for 35% of the 10,000 start-ups based in the MENA region.

UAE citizens, residents and travelers from all over the world are welcome to visit the b8ta store in Dubai from October 1.st on December 31st, 2021, to discover the French Tech corner and the most unexpected Tech products from around the world France

Meet the French Tech brands at the b8ta store

LIGHTING: offers a motorcycle helmet with integrated GPS, packed with electronics.

AUDIOZEN: helps you fall asleep thanks to its Morphee offline mobile box placed near your bed.

READY TO PUSH: markets simple and autonomous indoor gardens with a wide range of seeds.

BRUSH Y:offersan electric toothbrush that brushes teeth in 10 seconds using sonic vibrations.

TO REINFORCE: mixes augmented reality and education, offers a solution that allows learning in a fun and immersive way.

SQUARE EAR: sells wireless headsets that allow you to listen to music, to the radio, to connect a GPS and to answer phone calls while keeping the ear canals free.

FAMILY CARE: has developed a connected device that makes everyday beauty and well-being personalized, durable and pleasant thanks to vegetable oils.

LIVING THINGS: is developing a 3D project on the Mona Lisa using AI.


For more information, do not hesitate to contact:
France Business Communication Team:
[email protected]

About Business France:

Business France is the national support agency for the international development of the French economy, responsible for promoting the growth of exports by French companies, as well as promoting and facilitating international investments in France. It promotes companies, the image of companies and the national attractiveness of France as a place of investment, and also runs the VIE international internship program.

About b8ta:

Founded in 2015, with offices in San Francisco and New York, b8ta is a software-based retailer designed to make physical retail accessible to product manufacturers and exciting to consumers. b8ta operates branded flagship stores in the United States and the Middle East with a mission to help customers discover, try, buy and experience new products in real life.

Additionally, b8ta works with hundreds of global brands and retailers to power their physical retail experience using the company’s proprietary Retail as a Service (RaaS) platform.

To learn more about b8ta, visit www.b8ta.ae

© Press release 2021